Saudi Arabia Unveils ‘Super Yacht Arabia’ Campaign at Monaco Yacht Show, Showcasing Red Sea as Global Luxury Destination
Monaco – The Saudi Tourism Authority has launched its highly anticipated Super Yacht Arabia campaign at the prestigious Monaco Yacht Show, unveiling the Kingdom’s Red Sea as one of the world’s most exciting new destinations for luxury cruising and maritime tourism.
The campaign highlights the Red Sea’s unique blend of advanced infrastructure and breathtaking natural beauty, offering global yachting enthusiasts pristine coral reefs, secluded private islands, and state-of-the-art ports. With 1,800 kilometers of stunning coastline, the region promises an unmatched experience for both leisure and exploration.
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, emphasized that Saudi Arabia is fully prepared to welcome the global yachting community. “With an investment exceeding SR84 billion ($22.4 billion), scalable infrastructure, and strong government support, the Red Sea is set to become one of the most sought-after luxury maritime destinations,” he said.
The Monaco Yacht Show, regarded as the world’s premier gathering of superyacht owners, designers, and industry leaders, provided an ideal platform to introduce Super Yacht Arabia to an elite international audience. Officials noted that the campaign reflects Saudi Arabia’s Vision 2030 strategy to diversify its economy, strengthen tourism, and create unique cultural and leisure opportunities on a global scale.
The Red Sea’s geographic location also adds strategic value, connecting Europe, Asia, and Africa, making it easily accessible to the world’s most prominent yachting hubs. Alongside its modern ports and exclusive cruising routes, the campaign offers tailored experiences designed for discerning travelers seeking both adventure and luxury.
By combining cutting-edge maritime infrastructure with the natural wonders of one of the world’s most untouched coastlines, Saudi Arabia aims to redefine the global yachting map. The Super Yacht Arabia campaign positions the Kingdom not only as a destination but also as a leader in luxury maritime tourism for years to come.
