Philips India Expands Global Footprint, Taps into India’s Rising Demand for Premium Personal Care Products
New Delhi — Philips India is expanding its presence in the domestic market with a renewed focus on premium personal care, grooming, and mother-and-childcare products, aligning with the country’s fast-evolving consumer preferences.
The move is part of the company’s larger strategy to introduce more of its global innovations to Indian households, positioning India as a key growth hub within Philips’ global network.
As Indian consumers increasingly embrace innovation and premium lifestyle choices, Philips India is strengthening its male grooming and childcare portfolios while preparing to introduce more of its global products to meet surging demand.
The company recently launched its OneBlade, a rechargeable intimate skin-protect grooming product tailored for Gen Z consumers, marking another step in its journey to strengthen its foothold in India’s dynamic grooming sector.
The product has already gained significant attention among young users for its convenience, precision, and comfort — all key traits resonating with India’s growing segment of health- and style-conscious consumers.
Speaking about the company’s direction, Smit Shukla, Head of Philips Personal Health India Subcontinent, emphasized Philips’ commitment to local innovation backed by global expertise.
“We will continue strengthening male grooming and mother and childcare with newer innovations, while introducing more of our global product lines to India,” Shukla said. “India’s market is evolving rapidly, and we see a clear opportunity to bring in advanced categories that have been successful in other parts of the world.”
A key example of this expansion is Philips’ interest in entering the oral care segment, where it already has a strong global presence. According to Shukla, the company is currently evaluating strategies to boost consumer awareness and drive demand before officially launching its oral care products in India.
Philips’ expansion is well-timed. Over the past five years, India’s non-manual grooming market — including electric trimmers, shavers, and hair removal devices — has recorded steady annual growth in the mid-to-high single digits, reflecting the rise of an aspirational middle class and growing urban lifestyle trends.
“India’s grooming market is no longer about affordability alone,” said Vidyut Kaul, Head of Personal Health for Philips Growth Regions (JAPAC, ISC, META, and LATAM).
“Consumers today are value-conscious, not price-sensitive. They are willing to invest in quality and innovation that offer lasting benefits — and that’s where premiumisation is accelerating.”
Kaul highlighted that Philips India holds a dominant 50–60% market share in the grooming category, depending on the sales channel, underlining the brand’s leadership position.
The company’s premium shaver, launched in April 2025, was met with strong demand, exceeding supply forecasts and contributing to over 75% growth in the premium segment.
The company attributes this success to a larger consumer shift — a growing appetite for innovation, self-care, and technology-driven convenience. “Indian consumers are increasingly aware of global standards in personal care.
They expect the same level of sophistication and design as seen internationally,” Kaul added.
Beyond grooming, Philips’ mother and childcare segment has emerged as another major growth driver. With increasing awareness about child health, hygiene, and safe caregiving, Indian parents are seeking trusted global brands. Philips, with its decades-long reputation for quality, has effectively captured this trust.
Further supporting its growth strategy, Philips India has deepened its localisation and manufacturing capabilities under a “local-for-local” model. This initiative not only ensures better product availability and pricing stability but also helps the company mitigate the effects of rising U.S. tariffs and global supply chain disruptions.
Analysts note that Philips’ expansion in India reflects a broader trend of multinational companies viewing India as a global innovation hub rather than just a consumer market.
With a young population, rising disposable incomes, and a digital-first retail ecosystem, India offers immense potential for brands that can balance innovation with local relevance.
For Philips, this means creating an ecosystem where global technology meets Indian lifestyle needs — from advanced grooming tools to intelligent baby care products designed for modern parenting.
As the company continues its premiumisation journey, industry observers expect Philips to deepen its engagement with digital platforms, influencer-led marketing, and localized R&D to further accelerate growth.
With its strong brand equity and innovation-led approach, Philips is well-positioned to lead India’s premium personal care revolution while reinforcing its global leadership.
