Asian Executives Promote Saudi-China Cooperation Through Exhibitions

Riyadh – Asian business executives are increasingly recognizing Saudi exhibitions as vital gateways for market entry, aligning closely with China’s expansion goals and Saudi Arabia’s Vision 2030.

This partnership highlights the potential for mutual growth and collaboration, emphasizing the importance of strategic connections in today’s global economy.

Chencheng Xie, chairwoman of Luminous World Trade Est, recently addressed this topic at the China Night event in Riyadh. Hosted by ewpartners with Arab News as a media partner, the event showcased how exhibitions can serve as robust platforms for conducting business.

Xie pointed out that such events enhance local brand recognition and market influence for companies operating within the Saudi market.

Yao Bin, CEO of Powerchina Oasis engineering consultancy, also contributed valuable insights during the event. He emphasized the fast-growing nature of Saudi Arabia and the myriad investment opportunities available in the Kingdom.

Bin noted that Vision 2030 aligns perfectly with China’s expansion goals, focusing on essential aspects such as growth, innovation, and international cooperation.

Sudheesh Sasidharan, assistant marketing manager at the Hong Kong Trade Development Council, highlighted the role of exhibitions in connecting regional and global players.

These events support the diversification goals outlined in Vision 2030, which aims to broaden the Kingdom’s economic base.

Sasidharan emphasized that high-growth areas, including smart cities, renewable energy, logistics, consumer goods, and technological innovation, deserve focused attention at these exhibitions.

The rapid growth in the scale, quality, and international participation of such events demonstrates the increasing significance of Saudi Arabia on the global stage.

Sasidharan noted that China’s presence has expanded significantly, particularly in infrastructure and technology sectors, with Hong Kong acting as an important bridge for collaboration.

The focus on exhibitions as a platform for business aligns with Saudi Arabia’s mission to diversify its economy and reduce dependence on oil revenues.

By fostering partnerships with Asian countries, the Kingdom is poised to enhance its global competitiveness and attractiveness as a destination for investment. This collaborative spirit exemplifies the shared vision of progress that both nations are striving for.

The China Night event serves as a reminder of the deep-rooted connections between Saudi Arabia and China, underscoring the importance of fostering business relationships that can lead to sustainable growth.

As Asian executives champion this cooperation, they pave the way for innovative ventures and collaborative projects that can drive economic development in both regions.

Furthermore, these exhibitions provide an opportunity for knowledge exchange, where companies can learn from each other’s experiences and best practices.

This exchange not only enriches the participants but also strengthens the overall business ecosystem in Saudi Arabia. The emphasis on collaboration and shared learning is crucial for achieving the ambitious goals outlined in Vision 2030.

In conclusion, the positive sentiment surrounding Saudi-China cooperation, as highlighted by Asian business executives, reflects a promising future for both nations.

By leveraging exhibitions as a key strategy for market entry and collaboration, they are setting the stage for a new era of economic growth and partnership.

This alignment of goals and resources signifies a strong foundation for ongoing cooperation that can benefit not only Saudi Arabia and China but also the broader global economy.