Pinterest Surpasses 1 Billion Searches in Saudi Arabia
RIYADH — Pinterest has recorded over 1 billion searches in Saudi Arabia over the past year, highlighting the Kingdom as a key market for the platform’s global growth strategy.
The majority of these searches are linked to lifestyle, retail, travel, fashion, home, and beauty, reflecting a diverse range of interests among users.
The platform’s fastest-growing and most engaged audience in Saudi Arabia is Gen Z, which represents approximately 60 percent of the population.
This demographic is central to Pinterest’s long-term strategy, with the platform offering a space for young users to explore ideas and plan future activities.
Pinterest’s approach allows users to discover trends and make decisions without predetermined brand preferences. About 96 percent of searches on the platform are unbranded, meaning users explore possibilities rather than specific products.
This behavior provides companies with unique opportunities to connect with potential customers early in their decision-making journeys.
Saudi companies are increasingly leveraging Pinterest to drive engagement and build awareness. For instance, Red Sea Global showcased luxury tourism experiences on the platform, achieving a 74 percent higher engagement rate than the travel sector benchmark, while reducing advertising costs by 67 percent.
This demonstrates Pinterest’s potential as a powerful tool for marketing, trend analysis, and customer outreach.
The platform’s vast dataset, known as the Pinterest Taste Graph, collects and organizes over 500 billion pins into 10 billion collections, enabling advanced trend prediction and insights for businesses.
Artificial intelligence tools built on this data have helped advertisers achieve an average 20 percent increase in return on ad spend globally.
Search activity on Pinterest in Saudi Arabia has quadrupled over the last eight quarters, reflecting strong growth amid a rapidly evolving digital landscape.
Pinterest also publishes “Pinterest Predicts”, which forecasts cultural and consumer trends based on platform activity, with an accuracy rate of 80 percent for predicted trends.
Locally, Pinterest data highlights emerging interests, such as workplace design, providing insights for brands to anticipate consumer needs and capitalize on market opportunities.
This combination of user engagement, trend analysis, and predictive technology positions Pinterest as a critical partner for Saudi businesses aiming to expand their digital reach and align with lifestyle and tourism trends.
Globally, Pinterest continues to expand its influence, with more than 600 million users worldwide, over 80 percent of whom are outside the United States.
In the Middle East, the platform now reaches more than 30 percent of the online population, making it a vital channel for digital marketing and consumer engagement.
By connecting users with ideas and businesses with insights, Pinterest plays a pivotal role in shaping trends and enabling smarter marketing strategies.
Saudi Arabia’s rapidly growing Gen Z population, combined with the country’s focus on lifestyle, tourism, and retail development, presents a unique opportunity for platform-driven innovation and economic growth.
As Pinterest continues to harness AI-driven insights and predictive analytics, businesses in Saudi Arabia are better positioned to anticipate trends, inspire customers, and drive sales, reinforcing the Kingdom’s role as a strategic market for global digital platforms.