by Mohammed Hathoot

I was having coffee with a group of my friends when one of them started talking enthusiastically about NEOM project saying that “it is a copy of Dubai city in Saudi Arabia.” I gently disagreed with my friend and told him that it is a mistake to repeat the same experience of Dubai in the Kingdom, simply because Saudi Arabia, historically, economically and culturally is not UAE.

The elegant UAE dress has its own taste when you are walking in city walk and it has its own beauty when someone is cruising down Shaikh Zayed road. Saudi Arabia has its own style, with the ancient road of Al-Thumairi and Al-Masmak fortress and the modernity of the boulevard. Riyadh is a different city from Dubai, the same way Paris is different from Los Angeles, not because one city is more beautiful than the other but because Paris has its own unique magic.

From my managerial and strategic point of view, the talk about repeating the Dubai experience in Saudi Arabia is a failed idea. No one can compete with Dubai when it comes to attracting thousands of companies and minds from all over the world. They have cut a long distance in that.

Dubai is not a place of tampering, as a man in his 20s may think. Dubai is an integrated system that succeeded in attracting a segment of businessmen and earned the reputation of being the ‘jewel of the Middle East’. I was honored to work with colleagues in Dubai government. Honestly speaking, Sheikh Muhammad Bin Rashed is a unique character when it comes to management, delegation of authority, accomplishment and persistent ambition. One can imagine that Dubai police are doing marketing work far better than what we see in the private sector locally and internationally. The luxury cars of Dubai police was one of the most successful marketing campaign strategies, despite its cost but it succeeded far beyond expectations. With all that said, I still say Dubai is not Riyadh.

There is a customer who loves Samsung products and at the same time his brother prefers an iPhone.

The administration and marketing logic affirms that the first step toward making NEOM project successful is to identify the segment targeted and what is the joint value between the project and this segment. The slogan of Vision 2030 is “The Arab and Islamic depth … a pioneering investment force that links the three continents”. This only indicate that the Islamic spirit is present in all future projects. That it why I see it logical to attract Muslim and Arab businessmen. Activating religious tourism is more suitable to Saudi Arabia than marketing and consumption tourism in Dubai. Each one has its own audience. I repeat what I said to my friend here that Saudi Arabia is not UAE and Abu Dhabi is not Riyadh.

[First published in MakkahDaily]

By Aftab Hussain Kola

A visit in February 2018 to India’s Kozhikode (Calicut) – an important town in the itinerary of celebrity traveler Ibn Battuta – inspired American historian Ross Dunn to look back on the lives and times of the Arab traveler.

His book, The Adventures of Ibn Battuta, a Muslim Traveler of the Fourteenth Century (University of California Press), which is into its third edition, was a product of this endeavor.

Reconnecting with the past

The Professor Emeritus of History, San Diego State University, United States, who is engaged in retracing a few pockets of Ibn Battuta’s journeys believes that the traveler’s accounts help us recreate our past.

Talking to Al Arabiya English, Ross Dunn, also author of many books, minces no words in saying that the Rihla – whose formal title is A Gift to the Observers Concerning the Curiosities of the Cities and the Marvels Encountered in Travels – is of huge documentary value.

This is partly because it illuminates the values, customs, and partly because it records observations of nearly every conceivable facet of life in Muslim, and in some measure, non-Muslim societies.

The eminent professor armed with a PhD degree in African and Islamic history from the University of Wisconsin, is planning to revisit Kozhikode for a conference titled, Travel, Trade, Tradition, and Trajectories, which will focus mainly on Indian Ocean history at the Ibn Battuta International Center for Intercultural and Civilizational Studies from December 4-8, 2018”.

Showering lavish praises on Ibn Battuta’s travels, Ross Dunn said: “The subjects of his lively and sometimes critical commentary include religion, education, state politics, royal ceremony, law, warfare, gender relations, slavery, trade, agriculture, cuisine, manufacturing, geography, transport, and the achievements and failings of numerous jurists, theologians, monarchs, and governors.

The Rihla is the only surviving eye-witness account of the Maldive Islands, Sudanic West Africa, and several other regions as they were in the fourteenth century.”

Tryst with Malabar

Ibn Battuta’s travels took him to Spain, Russia, Turkey, Persia, India, China and all the Arab lands. The richest towns of all were along the Malabar coast, the main source of the pepper that commanded such high prices in the markets of China, Alexandria and Venice but also of the teak used for building ship.

Impressed by Malabar’s reference, Ross Dunn visited Kozhikode in February this year and was wowed by the place. Reminiscing about his visit, the historian cum author narrates: “I visited Miskhal and Muchundi mosques. I was especially interested in the Miskhal masjid because Nakhuda Miskhal, the mosque’s benefactor, lived in Ibn Battuta’s time”.

Miskhal, named Mithqal in the Rihla, was one of the great merchant entrepreneurs of the long-distance Indian Ocean sea trade. “In this town too” Ibn Battuta writes, “lives the famous ship owner Mithqal, who possesses vast wealth and many ships for his trade with India, China, al-Yaman, and Fars.”

Ibn Battuta, who probably visited Kozhikode in 1342, does not mention the mosque, and I have not determined whether it was built before or after his arrival.”

Ross’ book on Ibn Battuta has appeared in three editions and a fourth is being planned. Reason enough for the professor to visit a few more of the great traveler’s destinations.

Ruins of Tughlaqabad

Explains Ross, “Last February my wife and I visited New Delhi briefly, though not long enough for me to spend substantial time exploring the ruins of Tughlaqabad, the area in southern Greater Delhi where Ibn Battuta served as a judge and administrator in the government of Muhammad ibn Tughlaq, Sultan of Delhi”.

But what needs to be done to retrace the journey of Ibn Battuta for the modern world to know about his travel experiences? In the preface to the third edition of The Adventures, Ross describes some of the ways in which the great voyager has become better known in recent years.

“I am aware that millions of American school children learn about him because he is included in probably all the leading world history textbooks. There are a number of scholarly works about him, also children’s books and a few films,” he writes.

According to him, Tim Mackintosh-Smith, the English travel writer and Arabist who lives in Yemen, has written a wonderful three-volume account of his own expeditions to trace Ibn Battuta’s footsteps.

“About a decade ago I participated as a consultant in a Franco-Moroccan project to produce a feature-length movie about the traveler. I made three trips to Morocco in connection with this endeavor, but it has yet to come to fruition owing mainly to the large financing that would be required,” he says.

[The article was first published on AlArabiya]