Saudi Arabia in the Middle-East is a bit like Switzerland in Europe, not taking sides in conflicts and promoting trade and talks with everyone.
The seventh Future Investment Initiative (FII) has ended. It brought together more than 6,000 people from around the world to meet in Riyadh.
They talked about many different problems like politics, climate change, money issues, fairness, and peace. This shows that the issues we face today are connected and come in many different forms.
The connection between tourism and how people see a country is something everyone understands. That’s why a successful plan for tourism needs a strong image of the country. This image helps people around the world form an idea about what the country is like and what it stands for.
The way people see a country is often influenced by its history, what’s happening now, and what’s in the news. This image can change, and it’s usually better when it changes naturally without big plans or tricks to make the country look better. It’s better when the country focuses on making life better for its people.
Many countries, especially those just starting in tourism, often rely on their tourism image to create a good impression and bring in visitors from around the world.
But sometimes, a tourism image is too limited. It’s better to have the country’s overall image support its tourism and show its identity without saying it directly. This can be a powerful way to influence how people think about your country and their opinions about it.
Why Switzerland Example?
Switzerland is a good example of a country that shares its story well. It’s famous for its beautiful scenery with clear lakes, cute old towns, narrow streets from the past, and pretty squares.
People from all over the world come to visit this small country in the middle of Europe to enjoy its famous places for skiing, walking in the mountains, and the natural beauty.
Because Switzerland has a strong and positive image, it doesn’t have a hard time getting tourists to come.
Even though Switzerland is a small country with only 8 million people, it has welcomed almost 12 million tourists at its busiest times and earned lots of money from tourism.
It’s the 37th most popular place for tourists to visit, and it’s the 18th in the world for making money from tourists. Tourism also provides jobs for 8.7% of the people who live there.
But it’s not just about tourists, the way people see Switzerland is connected to everything it makes, like fancy watches, chocolates, precise medicines, and industrial machines.
Switzerland’s image also helps it get foreign investments, talented people, students, researchers, and events. It attracts people to buy its products and services and gets the attention and respect of other governments, international groups, and the media.
All of this leads to more visitors and more money for Switzerland.
New Saudi Arabia
Many people around the world now have a much better view of Saudi Arabia. This is because the country has grown its economy quickly, made society more open, and introduced big changes.
The plan called Vision 2030 is making good progress. It’s helping Saudi Arabia build its economy in different ways, create jobs for young people, and make people proud of big projects.
But having a great tourist attraction is not the only thing needed for people to visit. Along with the excitement and self-belief in how the country is changing, it’s important to have a lot of positive stories in the media that encourage people to visit.
In recent months, some important changes have taken place in the Middle East, and Saudi Arabia is playing a bigger role in the region.
It’s involved in things like talking with Israel, trying to reduce tensions with Iran, managing disagreements with Turkey, working for peace in Yemen, talking with Qatar, showing signs of getting along with Syria, and helping to solve problems in Europe.
When you look at it from a political perspective, Saudi Arabia is becoming like a bridge between the East and the West. It has a balanced foreign policy and works with its allies in both parts of the world.
Saudi Arabia in the Middle-East is a bit like Switzerland in Europe, not taking sides in conflicts and promoting trade and talks with everyone.
The Middle East is important for the world’s goals related to the economy, energy, and climate. With its new vision for the region, based on diplomacy and economic cooperation, Saudi Arabia’s influence in geopolitics will likely grow even more.
Switzerland has always been very good at staying neutral in international affairs. Even during times of war and conflict in Europe, it has been a symbol of peace and stability in the region. This approach has helped Switzerland stay independent and keep its land safe from invasion.
Over the years, Switzerland has changed how it defines and practices neutrality, but it’s still a strong part of the country’s identity. Many people in Switzerland support it, and it helps the country stay united and is seen as an advantage.
Saudi Arabia could benefit from a similar approach in its dealings with other countries. It could use a neutral stance to work out its political and religious differences with neighboring nations.
This way, it could also reach its goal of having 100 million visitors each year by 2030. People like to visit countries that have a positive impact on the world, so this approach could help Saudi Arabia in that way.
Every country has a certain image, whether they like it or not. This image is how people see that country.
Saudi Arabia is becoming a leader in the Middle East and is seen as a strong and important nation. Tourism in Saudi Arabia can benefit from this new leadership role.
Saudi Arabia should let people know that it’s a good, strong, and decisive place because it will help bring in more visitors.
