The meeting reflected a shared vision to strengthen cooperation between local authorities and regional tourism bodies in alignment with Saudi Arabia’s Vision 2030.

Prince Jalawi expressed his deep appreciation for the continuous support provided by King Salman and Crown Prince Mohammed bin Salman to the Kingdom’s tourism sector.

He highlighted how their guidance and initiatives have played a crucial role in driving growth and innovation across various regions, including Najran.

The governor emphasized Najran’s diverse tourism potential, describing it as a region filled with ancient landmarks, scenic desert landscapes, and rich cultural traditions.

He said that by developing these resources effectively, Najran can become one of Saudi Arabia’s most attractive destinations for both local and international travelers.

Prince Jalawi also called for the creation of a comprehensive tourism development plan that unites government agencies, private investors, nonprofit organizations, and the local community.

This partnership-driven approach aims to increase visitor engagement, create new job opportunities, and enhance sustainable tourism practices throughout the region.

During the meeting, the Arab Tourism Organization presented its efforts to support regional tourism initiatives and promote collaboration across the Arab world.

These initiatives include training programs, investment opportunities, and cultural projects that celebrate the unique identity of each destination.

Bandar Al-Fuhaid expressed his gratitude to the governor for his leadership and commitment to strengthening the tourism industry in Najran.

He praised the region’s abundance of natural attractions, ancient archaeological sites, and authentic hospitality, which make it a key part of Saudi Arabia’s growing tourism map.

Al-Fuhaid also stressed the importance of highlighting Najran’s cultural heritage through festivals, exhibitions, and guided experiences that showcase its history and traditions.

He affirmed that the Arab Tourism Organization is ready to support Najran through knowledge sharing, regional partnerships, and strategic tourism promotion efforts.

The meeting concluded with both parties reaffirming their dedication to advancing sustainable tourism, protecting cultural sites, and creating meaningful experiences for visitors.

They agreed that continued cooperation between national and regional tourism entities would help position Najran as a model for tourism-driven development in Saudi Arabia and across the Arab world.

Through initiatives like these, Najran continues to demonstrate its role as a key contributor to the Kingdom’s broader tourism and economic vision.

With strong leadership, strategic planning, and community engagement, the city is steadily emerging as one of the shining gems of Saudi Arabia’s tourism future.

The roadshow brought together leading Saudi stakeholders, including prominent hotels, airlines, destination management companies (DMCs), and transport providers, alongside key Pakistani travel and business partners. The initiative offered an immersive introduction to Saudi Arabia’s diverse destinations, from the historic oasis city of AlUla to the modern vibrancy of Riyadh, Jeddah, Abha, Taif, and AlBaha.

Emphasizing Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism, the event showcased unique opportunities for networking and collaboration, allowing participants to explore new avenues for business growth and cultural engagement. Through one-on-one meetings, B2B matchmaking, and MICE-focused sessions, attendees experienced Saudi Arabia’s expanding tourism ecosystem designed to host world-class events and international gatherings.

“The program has successfully created pathways for collaboration while presenting Saudi Arabia’s rich heritage, modern infrastructure, and leisure offerings,” the STA said in an official statement.

Saudi Arabia, home to Islam’s holiest cities, Makkah and Madinah, continues to attract millions of Muslim visitors each year for Hajj and Umrah. Beyond religious tourism, Riyadh and other cities are emerging as dynamic hubs for business, leisure, and cultural exploration, reflecting the Kingdom’s Vision 2030 commitment to economic diversification. Saudi Arabia is also set to host the 2034 FIFA World Cup, further positioning the country as a global destination for sport and entertainment.

The roadshow highlighted major Saudi events and lifestyle experiences such as MDL Beast and Riyadh Season, combining leisure with business opportunities for international travelers. Exclusive promotions were introduced, including summer offers, early-bird discounts for winter tours of AlUla, and specially tailored packages for groups and leisure travelers.

With Pakistan being one of Saudi Arabia’s priority markets, the STA anticipates more than 2.8 million Pakistani visitors to the Kingdom this year, up from over 2.7 million last year. This initiative reflects the Kingdom’s long-term strategy to strengthen regional tourism ties, enhance connectivity, and promote cultural exchange.

The Saudi delegation included representatives from Taiba Investments, Saudi Silk Route, Via Konnect, 88 Destinations, Kurban Tours, King Abdullah Economic City, Qiddiya, Aroya Cruise, Saudia Airlines, FlyADeal, and the Haramain High-Speed Rail. These participants highlighted the Kingdom’s modern transport infrastructure, including metro and high-speed rail networks, which enhance accessibility across key cities.

“This roadshow underscores Saudi Arabia’s vision to provide integrated travel solutions that blend business, culture, and leisure while deepening the Kingdom’s long-standing partnership with Pakistan,” the STA concluded.

Through initiatives like this B2B roadshow, Saudi Arabia continues to demonstrate its global tourism ambitions, offering international travelers, businesses, and stakeholders unparalleled opportunities for engagement, discovery, and economic collaboration.