Organized by the Fashion Commission in collaboration with Collateral Good, IE University, Misk City, Entrepreneurs’ Community by Misk, and Proaltus Capital Partners, the event will take place on November 25 at Misk City.

The forum aims to unite leaders from across industries — fashion, textiles, investment, and education — to discuss the future of sustainability and creative innovation in Saudi Arabia’s growing fashion sector.

The event reflects the Kingdom’s vision to establish a strong, responsible, and forward-thinking fashion ecosystem that aligns with global environmental and economic goals.

Hosted in Misk City, the event represents the city’s broader mission to nurture creativity, entrepreneurship, and sustainability across multiple sectors.

Misk City continues to stand as a symbol of Saudi Arabia’s future-ready approach, providing a collaborative platform for innovation and education.

The forum will further enhance this mission by bringing together pioneers in design, technology, and sustainable business practices.

The “Saudi Fabric of the Future” event will feature a diverse lineup of global and local leaders, including government officials, textile innovators, venture capitalists, and creative professionals.

Through a series of panel discussions, interactive workshops, and keynote sessions, participants will explore how technology, sustainable materials, and investment opportunities can transform the Kingdom’s fashion industry.

The forum is not only a celebration of creativity but also a strategic initiative to drive long-term change. It will highlight topics such as circular fashion, renewable materials, ethical production, and investment in sustainable manufacturing.

These discussions will help shape the future of a responsible and globally competitive fashion ecosystem in Saudi Arabia.

A key highlight of the event will be exclusive roundtable sessions designed to connect policymakers, investors, and academic experts.

These sessions will encourage collaborative decision-making and strategic partnerships that can accelerate innovation and sustainability in the fashion sector.

By uniting different fields, the forum aims to position Saudi Arabia as a leader in environmentally conscious and technologically advanced fashion.

The event will also feature a dynamic competition for Saudi entrepreneurs, where participants will present their fashion and sustainability-driven innovations.

Winners will receive mentorship from industry experts, financial support, and opportunities for real-world exposure through collaborations with established brands.

This initiative reflects the Kingdom’s focus on empowering youth and fostering local talent to become global trendsetters in sustainable design.

Networking sessions will serve as another key component, offering attendees the chance to engage directly with investors, entrepreneurs, and creative thinkers.

These interactions are expected to open doors for new collaborations, investments, and business ventures that can expand the Kingdom’s fashion and textile industries into new global markets.

By promoting sustainability, innovation, and investment together, this forum underscores Saudi Arabia’s dedication to aligning with Vision 2030 objectives.

It represents a forward-looking commitment to developing industries that balance creativity with environmental and social responsibility.

The Fashion Commission’s leadership, in partnership with Misk City and its collaborators, is paving the way for the next generation of sustainable designers, innovators, and entrepreneurs.

Through “Saudi Fabric of the Future,” Riyadh is taking a major step toward redefining fashion as an engine for cultural identity, economic growth, and ecological balance.

The event is expected to attract significant international attention and strengthen Saudi Arabia’s role as a regional and global leader in sustainable fashion.

For the quarter ended September 30, the company’s consolidated net profit rose to 642.4 million rupees, up from 528.7 million rupees during the same period last year.

Its revenue from operations increased by 11% to 8.34 billion rupees, marking a significant improvement from the 3% growth recorded in the previous year.

The strong performance comes at a time when India’s consumer goods sector has been recovering from uneven demand patterns. TTK Prestige’s strategy of balancing innovation and affordability has helped it maintain steady growth and capture new customer segments across urban and rural markets.

Shares of the company surged 10% following the announcement, reflecting investor confidence in its long-term vision and brand strength.

Over the past few quarters, TTK Prestige faced challenges due to weak urban demand and slow rural recovery, as microfinance institutions tightened lending amid stress in their loan portfolios.

In response, the company launched a dual-market approach — expanding into smaller towns with affordable, mass-priced products while simultaneously developing a more aspirational, premium range for metropolitan consumers.

This thoughtful diversification has helped the brand maintain a balanced revenue flow across different segments of the population. Its new product lines in kitchen appliances, cookware, and home cleaning solutions have received a strong response from both first-time buyers and loyal customers looking for upgrades.

TTK Prestige’s leadership team has emphasized innovation and product quality as key growth drivers. The company continues to invest in research and development to enhance energy efficiency, durability, and design in its products — meeting the evolving lifestyle needs of Indian households.

The company’s expansion into Tier-II and Tier-III cities has also opened new growth avenues. By offering competitively priced pressure cookers, non-stick cookware, and small appliances, TTK Prestige is tapping into the aspirations of emerging middle-class consumers who value reliability and affordability.

At the same time, its premium product range — including high-end kitchen hobs, modular accessories, and smart appliances — is performing well in major cities. These products are designed to appeal to the growing segment of urban customers who seek modern, stylish, and technologically advanced home solutions.

Industry analysts believe that TTK Prestige’s balanced market approach has positioned it well against competitors such as Havells India, Crompton Greaves, and Voltas.

While these companies primarily focus on electrical and consumer goods, TTK Prestige has carved out a unique space in kitchen and home innovation with a strong legacy of trust.

The company’s consistent profitability and operational efficiency have further strengthened investor sentiment. Its focus on expanding margins through premiumization and cost management has been instrumental in improving overall financial performance.

Looking ahead, TTK Prestige aims to continue its journey of brand evolution and product innovation. The company plans to expand its retail footprint across India, invest in digital platforms, and enhance customer experience through stronger after-sales support and community engagement.

With a proud legacy built on quality, trust, and innovation, TTK Prestige remains one of India’s most respected homegrown brands. Its latest results demonstrate how a well-planned strategy that balances aspiration and accessibility can drive growth even in a challenging consumer environment.

As the company looks toward the festive season and beyond, its blend of tradition and technology promises to strengthen its leadership in the Indian kitchenware market and reinforce its connection with millions of households across the country.

Recently included in the national Saudi Architecture Characters Map, Al-Baha’s architecture highlights the Kingdom’s rich heritage while promoting sustainable and energy-efficient design

Abdullah bin Abdulqader Haridi, associate professor of architecture and building technology at Al-Baha University, explained that the region’s style is influenced by its natural mountainous terrain and features three main categories: traditional, transitional, and contemporary.

Key elements include forts, external staircases, patterned doors and windows, and the unique Zafir column style, all reflecting centuries of cultural and architectural wisdom.

Traditional buildings in Al-Baha are designed with environmental conditions in mind, considering terrain, climate, and social customs that encourage community gathering in designated spaces.

“Adhering to traditional styles allows for real estate development that complements local identity, inspiring investors to adopt these standards,” Haridi noted.

The Saudi Architecture Characters Map, introduced by Crown Prince Mohammed bin Salman earlier this year, highlights 19 unique regional architectural styles.

Its purpose is to modernize the urban landscape while preserving the character, tradition, and cultural identity of Saudi architecture.

Mohammed bin Salem Al-Ghamdi, a master builder with decades of experience constructing stone houses in Al-Baha, emphasized that local materials such as granite, basalt, juniper wood, and clay are harmoniously used in home construction.

This natural approach makes the region’s architecture energy-efficient and environmentally sustainable.

In recent years, there has been a revival of interest in Al-Baha’s heritage houses. Many residents have restored old homes, while others have incorporated traditional elements into new constructions, blending history with modern comfort.

This resurgence not only preserves cultural identity but also enhances the region’s appeal as a destination for tourists seeking authentic experiences and architectural beauty.

Al-Baha’s architecture stands as a testament to Saudi Arabia’s commitment to honoring its cultural roots while embracing modern innovation.

By combining heritage, sustainability, and aesthetic excellence, the region continues to inspire architects, investors, and visitors alike, highlighting the Kingdom’s rich and diverse architectural landscape.