Held at the Al-Manshiyah Farmers Market, the two-day event brought together farmers, producers, families, and visitors to experience the richness of AlUla’s agricultural heritage.

The season formed part of the broader Khayrat AlUla initiative, which focuses on strengthening food systems, supporting farmers, and promoting environmentally responsible growth.

At the heart of the event was peregrina, one of AlUla’s rarest and most valuable agricultural resources, cultivated using methods passed down through generations.

Peregrina, derived from the Moringa peregrina tree, has long held an important place in Arabian culture due to its nutritional, cosmetic, and therapeutic properties.

The tree thrives in harsh desert environments, symbolizing resilience and harmony between nature and human cultivation in AlUla’s oasis landscape.

Throughout the season, local farmers and producers showcased fresh peregrina produce and a variety of locally made derivatives, highlighting the product’s versatility and value.

Interactive exhibitions guided visitors through the history of peregrina cultivation, traditional harvesting techniques, and its role in sustaining livelihoods over centuries.

These displays helped connect modern audiences with ancestral farming wisdom, reinforcing respect for heritage-based agricultural practices.

Live cooking stations added a sensory dimension to the event, presenting farm-to-table dishes that celebrated local flavors and seasonal ingredients.

Visitors were able to see how peregrina can be incorporated into contemporary cuisine while maintaining its traditional essence.

Cultural performances created a festive atmosphere, reflecting AlUla’s deep-rooted customs and artistic expressions linked to land and community.

Children’s activities and hands-on workshops ensured that younger generations could engage with agriculture in an educational and enjoyable way.

The event also emphasized knowledge-sharing, offering workshops that explored sustainable farming, value-added production, and entrepreneurship opportunities.

AlUla Peregrina Company played a central role in highlighting the economic potential of peregrina, particularly its high-value oil used in natural beauty and wellness products.

By supporting agricultural value chains, the company aims to empower farmers and strengthen income stability within the local community.

The cultivation of peregrina continues to support AlUla’s economy, blending tradition with innovation to create long-term opportunities.

Its adaptability to desert conditions makes it a model crop for sustainable agriculture in arid regions.

Leaders involved in the initiative described peregrina as a living expression of AlUla’s identity, reflecting the enduring bond between people and land.

The season offered a platform to showcase how natural desert resources can meet global demand while preserving cultural authenticity.

Such events align closely with broader goals of economic diversification and environmental stewardship in the region.

They demonstrate how heritage-based agriculture can contribute meaningfully to modern development strategies.

Visitors gained a deeper appreciation of how traditional knowledge continues to shape AlUla’s present and future.

The Peregrina Season also reinforced AlUla’s position as a destination where culture, sustainability, and innovation intersect.

By celebrating farmers and their expertise, the event highlighted agriculture as both a cultural asset and an economic driver.

As AlUla continues to develop responsibly, initiatives like Peregrina Season ensure that growth remains rooted in local identity.

The success of the season reflects growing interest in sustainable, heritage-inspired products and experiences.

It also underscores AlUla’s commitment to preserving its natural resources while opening new pathways for prosperity.

Through events like this, AlUla continues to tell a story of resilience, stewardship, and shared value.