Scheduled to run from October 3 to 7 at the Four Seasons Hotel in Riyadh and later moving to the Jeddah Hilton from October 11 to 14, the exhibition will feature over 100 international brands, showcasing a curated blend of established luxury houses and emerging designers.

The addition of on-site VAT refunds enhances the experience for international attendees, making luxury shopping in Saudi Arabia more attractive and accessible.

“This initiative reflects Saudi Arabia’s ambition to become a global luxury tourism hub,” said Nader Freiha, director of the event. “By streamlining the shopping experience for international visitors, we are positioning the Kingdom as a leading destination for high-end showcases.”

The implementation of VAT refunds was achieved in close collaboration with the Zakat, Tax, and Customs Authority and Global Blue, demonstrating Saudi Arabia’s commitment to facilitating a world-class luxury market. Freiha emphasized that the move aligns perfectly with the growing international interest in the Saudi market, which has become a priority for luxury brands seeking sophisticated and high-demand clientele.

The exhibition highlights a diverse range of styles and cultural influences, with a particular focus on natural pearls and heritage-inspired designs, celebrating Saudi Arabia’s rich history while embracing contemporary trends.

Freiha explained, “The event balances the legacy of established houses with the excitement of independent designers. Visitors can acquire masterpieces while discovering future heirlooms, blending tradition with avant-garde creativity.”

This year’s edition also showcases bold architectural jewelry forms that integrate cultural motifs, vibrant emeralds, and rare natural pearls, reflecting a fusion of heritage and modernism.

The initiative emphasizes long-term brand presence and strategic engagement, rather than short-term sales, signaling Saudi Arabia’s emergence as a sustainable and influential luxury market.

“The demand from international brands to engage with the Saudi luxury consumer has never been stronger,” Freiha added. “We’ve moved beyond curiosity; luxury brands now recognize the Kingdom as a strategic hub for global growth and long-term brand recognition.”

By combining international luxury offerings, heritage-inspired designs, and enhanced shopping convenience, the “Jewels of the World” exhibition exemplifies Saudi Arabia’s vision of becoming a vibrant center for global luxury tourism.

Visitors can enjoy a unique experience that blends world-class craftsmanship, cultural storytelling, and innovative retail opportunities—all while benefiting from seamless VAT refund services.

As Saudi Arabia continues to attract global luxury brands and promote sophisticated consumer experiences, the exhibition reinforces the Kingdom’s reputation as a destination where heritage, innovation, and international prestige intersect, offering both residents and visitors a dazzling showcase of creativity and craftsmanship.