In the densely populated informal settlements of Mumbai, a local waste-for-food initiative led by 27-year-old social entrepreneur Shakti Yadav is combining environmental cleanup efforts with food distribution in communities affected by poor sanitation and limited access to nutrition.

Yadav, founder of the “Buy Food with Plastic” initiative, operates a system in which residents exchange discarded plastic bottles for prepared meals. According to the programme’s operating model, 20 plastic bottles are accepted in return for one hot meal.The initiative, launched in 2020, has so far distributed more than 42,000 meals, supported approximately 4,500 people and conducted sustainability awareness activities involving over 1,000 students, according to figures cited in the report.

Yadav said the project was shaped by his own experience growing up in a Mumbai slum, where seasonal flooding and poor waste management created recurring public health risks.“During the monsoons, sewage water would flood the streets,” he said. “People had to wade through it because discarded plastic choked the drains.”

According to Yadav, blocked drainage systems contributed to repeated outbreaks of mosquito-borne diseases, including dengue and malaria, in vulnerable neighbourhoods. His initiative was designed to address what he described as two interconnected urban challenges: unmanaged plastic waste and food insecurity.The programme operates through a circular collection and redistribution model.

Plastic bottles collected from participating residents are transferred to recycling facilities, where some workers are recruited from the same communities supplying the waste. The recycled material is then repurposed into products including flowerpots and tea coasters, which are later sold to companies, including international corporations.

Mumbai, India’s financial capital and one of the country’s most densely populated cities, generates thousands of tonnes of municipal solid waste daily. Plastic waste management has remained a major challenge for urban authorities, particularly during monsoon periods when clogged drainage infrastructure increases flood risks in low-income settlements.

Yadav said the project was inspired by a similar initiative operating in the United States. He contacted the founder of that programme and developed his own local adaptation focused on conditions in Mumbai’s informal settlements.An MBA graduate and the first member of his family to pursue higher education, Yadav initially managed the project while working in a corporate job.

He later left full-time employment to focus entirely on expanding the initiative.The transition initially faced resistance within his family. According to the report, Yadav’s mother questioned the sustainability of non-profit work and believed such efforts were generally undertaken by financially secure individuals or organizations.Yadav said he eventually persuaded her by demonstrating how the programme could simultaneously reduce waste accumulation and improve food access in underserved communities.

The meals distributed through the initiative are intended to support residents in slum areas where access to affordable and nutritious food remains inconsistent. By linking food distribution with waste collection, the programme also attempts to incentivize recycling participation among residents who may otherwise lack formal waste disposal options.

Environmental awareness has become another component of the initiative’s outreach strategy. Yadav and his team regularly visit schools and residential communities to conduct educational sessions focused on sustainability and waste disposal practices.“Previously, nobody told me that throwing plastic away was harmful,” Yadav said, describing the lack of environmental education during his childhood.

The awareness campaigns target younger audiences in particular, with organizers seeking to promote behavioural changes related to littering, recycling and environmental responsibility.The initiative’s visibility has expanded beyond Mumbai in recent years. According to the report, Yadav represented India in Germany during a programme focused on sustainability and climate change research.

He was also awarded the 2023 Cross-Cultural Program Fellowship.The project currently operates in selected slum clusters across Mumbai, although Yadav said he intends to expand its reach across additional parts of the city.Urban policy experts have increasingly emphasized the relationship between waste management, flooding and public health risks in Indian metropolitan regions.

During annual monsoon periods, low-income settlements often experience disproportionate exposure to waterlogging and sanitation failures due to inadequate drainage systems and high concentrations of unmanaged waste.

Plastic waste has become a central issue in municipal governance discussions across India, particularly after several state governments introduced restrictions on single-use plastics and expanded recycling regulations in recent years. Enforcement and waste segregation, however, remain inconsistent across many urban districts.

Programmes such as “Buy Food with Plastic” operate outside formal municipal systems but increasingly form part of localized efforts aimed at combining environmental management with social welfare objectives.The initiative also reflects a growing trend among younger social entrepreneurs in India seeking hybrid solutions that combine recycling, employment generation and food distribution.

By connecting waste collection with direct community incentives, such models attempt to address both environmental and economic pressures simultaneously.Yadav said his long-term objective remains focused on improving conditions within communities similar to the one where he was raised.

“My goal is to eradicate both plastic waste and hunger,” he said.