A judge in Islamabad sentenced 22-year-old Umar Hayat to death and imposed a fine of $7,200 after convicting him of fatally shooting the 17-year-old influencer at her home in the Pakistani capital, according to court proceedings witnessed by reporters.

Investigators said Hayat killed Yousaf in June 2025 after she repeatedly rejected his advances. Surveillance footage presented during the investigation showed the accused fleeing the scene carrying the victim’s mobile phone, while Yousaf’s mother and aunt were identified as eyewitnesses to the shooting.

Speaking outside the courtroom, Yousaf’s father said the ruling delivered a broader message against gender-based violence.

“This verdict is a lesson for anyone who commits such acts,” he told journalists alongside the victim’s mother.
Hayat initially confessed to the killing during the investigation before later retracting his statement.

Under Pakistan’s legal framework, the conviction and sentence remain subject to appeal in higher courts.
Yousaf had amassed millions of followers across social media platforms, particularly on TikTok, where she shared videos related to fashion, skincare and lifestyle content. She also discussed personal relationships and social pressures, subjects that remain sensitive in Pakistan’s conservative society.

Her killing triggered widespread public outrage and renewed scrutiny of online harassment and victim blaming targeting women in the country. Social media reactions following her death included both condolences and hostile comments accusing the teenager of provoking the violence against her.

Women’s rights groups organized demonstrations in Islamabad after the killing, demanding stronger protections for women and accountability for gender-based crimes.

The case drew comparisons to several high-profile killings of women in Pakistan linked to rejected romantic advances or disputes over social behavior. In 2016, social media personality Qandeel Baloch was murdered by her brother in a so-called honor killing that shocked the country.

In 2021, Noor Mukadam was killed by her Pakistani-American boyfriend after rejecting his marriage proposal, a case that also led to a death sentence.
Rights organizations and Pakistan’s Human Rights Commission have repeatedly warned that violence against women remains pervasive, with many cases linked to patriarchal attitudes, social stigma and weak enforcement of protections for women.

TikTok has grown rapidly in Pakistan in recent years, offering younger users particularly women access to audiences and income opportunities in a country where female participation in the formal workforce remains low.