Speaking alongside Australian Prime Minister Anthony Albanese in Canberra, von der Leyen said the impact of the crisis was already being felt across economies through rising oil and gas prices.

“We all feel the knock-on effects on gas and oil prices on our businesses and our societies,” she said, highlighting the broader economic repercussions of prolonged instability in a region central to global energy production and transit.

Her remarks come as the Middle East conflict disrupts key supply routes and raises concerns over sustained volatility in energy markets.

The region accounts for a significant share of global oil exports, making it highly sensitive to geopolitical tensions.Von der Leyen emphasized that continued hostilities risk compounding inflationary pressures and undermining business confidence, particularly in energy-importing economies.

She urged all parties to pursue a diplomatic solution, stressing the urgency of de-escalation. “It is of utmost importance that we come to a solution that is negotiated, and this puts an end to the hostilities that we see in the Middle East,” she said.

Her comments reflect growing international concern over the broader economic fallout of the conflict, as governments and institutions monitor its impact on global trade, energy flows and financial markets.

Rising costs for key inputs such as plastic bottles, caps, labels and cardboard packaging have begun to squeeze margins, with some packaged water manufacturers already increasing prices.

Rahul Kumar, deputy chief executive at SLMG Beverages, said the company would consider price adjustments depending on competitive dynamics and consumer response.“If the war continues, the packaging material cost may continue to move up,” Kumar said, noting that broad-based price increases remain constrained in a highly competitive market.

India’s soft drinks market has intensified following the re-entry of Reliance Industries into the segment with its revival of the Campa cola brand in 2023. The move has triggered aggressive pricing and expanded distribution, limiting the ability of incumbents to pass on higher costs.

Kumar said SLMG Beverages had not implemented a portfolio-wide price increase in the past seven to eight years, reflecting price sensitivity among consumers and the presence of multiple national and regional competitors.

Despite cost pressures, the company is pressing ahead with capacity expansion to capture rising demand in India’s non-alcoholic ready-to-drink beverages market, which consultancy Redseer estimates could double to about $40 billion by 2030.SLMG Beverages plans to invest between 10 billion and 12 billion rupees in each of four new plants over the next five years.

The bottler, which accounts for more than 22% of Coca-Cola’s India volumes, is targeting net revenue of 100 billion rupees by 2026–27.The expansion will focus on populous states such as Uttar Pradesh and Bihar, where consumption levels remain relatively low but incomes are rising.

The company reported strong growth in the last fiscal year, with sales rising 49% to 67.73 billion rupees and net profit increasing 76% to 2.06 billion rupees, according to data from Tofler.

The developments underscore how the Middle East conflict is feeding into global supply chains, pushing up input costs for consumer-facing industries even in markets geographically distant from the conflict zone.