The sector grew at nearly twice the global rate of 4.1 percent and significantly above the Middle East average of 5.3 percent, reflecting increased investment and policy focus under the Kingdom’s Vision 2030 strategy to diversify the economy beyond oil.Tourism Minister Ahmed Al Khateeb said the growth underscores the impact of sustained investment in destinations, infrastructure and connectivity, adding that the sector is delivering measurable economic returns.

Saudi Arabia has already exceeded its earlier target of attracting 100 million visitors and is now aiming for 150 million annually by the end of the decade. The sector’s $178 billion contribution accounts for nearly half of the Middle East’s total tourism GDP, positioning the Kingdom as the region’s largest market.

International visitor spending rose 8.2 percent in 2025, compared with a global average of 3.2 percent, highlighting strong inbound demand. The WTTC said business travel was a key driver, with spending increasing by more than 55 percent, reflecting Saudi Arabia’s growing role as a hub for corporate events and investment activity.

WTTC President and CEO Gloria Guevara said the region’s performance demonstrated the sector’s importance for economic growth, employment and international connectivity.

Across the region, the United Arab Emirates recorded tourism GDP of $68.5 billion, while Jordan and Oman each posted growth of 5.5 percent, with international visitor spending reaching $8.5 billion and $4 billion respectively.