Every morning before the city fully wakes, Ghulam Rasool boards the Smart City bus from Budgam to Srinagar carrying not just baskets woven from Kashmiri poosh kaani, but decades of labour, memory and quiet resistance.

At 68, his hands move with the certainty of a man who has repeated the same work for nearly six decades. The baskets, stacked carefully beside him, are light in weight but heavy with tradition. Each one is handmade, shaped from poosh kaani, the local reed material long used in Kashmir for household baskets, storage containers and decorative craft.

To most passengers, he is another elderly artisan travelling to sell his goods. But behind the calm expression and gentle smile is the story of a man who has spent his life protecting a craft many have abandoned.

“I was 11 when I started this work,” he says, adjusting the edge of one basket with his fingers. “At that time, I did not know it would become my whole life.

”Rasool lives in Budgam and travels regularly to Srinagar and nearby villages to sell his baskets. He says village customers still value handmade Kashmiri products, especially traditional baskets used for storing vegetables, bread and household items.

“People in villages still love these,” he says. “They know the worth of handmade things. Machine-made items come and go, but handmade work stays in the house for years.”

His destination changes depending on demand. Some days he visits local markets, other days he travels directly to villages where customers know him by name. Many wait for him because they trust the durability of his work and because the baskets carry something more than utility they carry familiarity.

For Rasool, the work does not end with the day’s travel. Most of the labour happens at home, often late into the night.

“I have four daughters,” he says simply. “I work till late night because responsibilities do not sleep.”

His voice carries no complaint, only fact. Supporting a family through traditional handicraft is not easy, especially in a market increasingly dominated by factory-made alternatives that are cheaper and faster to produce.

Yet he continues.

When asked why he chooses the Smart City bus instead of hiring a cab to transport his baskets, he laughs softly, as though the answer should be obvious.

“There is more space here,” he says, pointing toward the aisle where his baskets are placed carefully. “And the fare is less. I cannot afford a cab every day to move from Budgam to Srinagar.”

Public transport has become part of his working life. The bus is not just cheaper; it is practical. It allows him to carry multiple baskets without the burden of high transport costs that would eat into already small profits.

In a city where people often speak of development through roads, buildings and technology, Rasool’s presence on the bus offers another picture of urban life one where survival depends on daily calculation, where every saved rupee matters.

Watching him, it becomes difficult not to think about the invisible labour carried by ordinary men. Their struggle rarely becomes news. It moves quietly through bus stations, roadside tea stalls and village markets, unnoticed because it is so common.

Rasool represents that quiet economy.

When asked if he ever considered leaving this profession for another job, he pauses for the first time. Then he smiles a small, knowing smile that seems older than the conversation itself.

“I am not a follower of colonialism,” he says.

The answer is unexpected.He explains that for him, abandoning traditional handicraft would mean surrendering to the idea that only modern, imported or industrial work has value. It would mean accepting that local skills must disappear to make room for something considered more profitable or more respectable.

“I do not want handicraft to die,” he says. “If we all leave this work, then what will remain of us?”

His words are not political in the formal sense, but they carry the weight of cultural resistance. In Kashmir, where craft is deeply tied to identity from carpets and shawls to woodwork and wicker losing traditional artisans means losing part of collective memory.

Rasool knows the economics are difficult. Younger generations often do not want to continue because the income is uncertain and the work is physically demanding. He does not blame them.

Times have changed, he says, and survival asks different questions now.But he believes some things should not be measured only by profit.

Handicraft, for him, is not nostalgia. It is dignity. It is proof that labour done by hand still matters.

As the bus moves through Srinagar’s roads, passengers step on and off, barely noticing the elderly man beside the baskets. He remains quiet, watching the city pass by, preparing for another day of selling.

There is no grand performance in his struggle. No dramatic speech. Only the discipline of repetition: weaving, travelling, selling, returning, and beginning again.

In a world rushing toward convenience, Ghulam Rasool moves at the speed of patience.

And perhaps that is why his baskets matter.

They are not just containers woven from reeds. They are small acts of preservation, carried from Budgam to Srinagar, from one generation to another, by a man who refuses to let his inheritance disappear.

“I carry baskets,” he says before stepping off the bus, “but really, I carry my father’s work, and his father’s work before him.”

The event brings together artisans, visitors, and cultural enthusiasts in an immersive experience that highlights the authenticity of Jazan’s traditional life, culture, heritage, crafts, artisans, craftsmanship, tradition, creativity, Saudi culture, cultural tourism, community engagement, local identity, cultural revival, cultural pride.

At the heart of the market is an interactive heritage pavilion that showcases traditional lifestyles, folk customs, and community practices that have been passed down through generations.

Visitors can explore displays featuring local games, traditional clothing, women’s adornments, and culinary delights that reflect the charm and warmth of the Jazan community, folk culture, traditions, culinary heritage, local art, cultural experiences, historical preservation, community heritage, cultural diversity, traditional lifestyle, tourism.

The initiative is organized by the Alrowad Youth Association and the Cultural House as part of the Year of Handicrafts, a national effort to promote and preserve Saudi Arabia’s rich cultural legacy.

The event beautifully combines education and entertainment through interactive storytelling and live demonstrations that connect younger generations to their cultural roots, youth engagement, cultural education, handicrafts, heritage conservation, national culture, youth empowerment, education through art, storytelling, heritage awareness, creative expression.

By reviving traditional crafts and showcasing the skill of local artisans, the market serves as a powerful reminder of the importance of cultural continuity.

Visitors have the opportunity to participate in live workshops, learn from expert artisans, and appreciate the craftsmanship that defines the region’s creative spirit, artisan workshops, handmade crafts, traditional art, skill development, artistic heritage, local economy, craft promotion, creativity, empowerment, experiential learning.

The cultural market also contributes significantly to Jazan’s economy by providing artisans and small business owners a platform to showcase and sell their handmade products.

This not only supports local craftsmanship but also strengthens community ties and inspires entrepreneurial spirit among youth and women, entrepreneurship, local economy, creative industries, women empowerment, youth innovation, handmade products, local businesses, sustainability, inclusive growth, creative economy.

Every Friday and Saturday, the Cultural House hosts engaging workshops covering a wide variety of traditional crafts such as pottery, sculpture, embroidery, palm frond weaving, candle and perfume making, leather arts, Arabic calligraphy, seashell crafts, and jewelry design.

These sessions allow participants to engage in cultural learning while creating tangible pieces of art that reflect Saudi Arabia’s rich artistic legacy, pottery, sculpture, embroidery, calligraphy, weaving, craftsmanship, heritage workshops, creative skills, art education, cultural innovation.

Through these weekly events, the market has become a gathering place for families, artists, and visitors to celebrate the beauty of local creativity.

The lively atmosphere, filled with music, colors, and the scent of traditional foods, creates a memorable experience that captures the essence of Jazan’s welcoming spirit, family activities, cultural tourism, entertainment, community gathering, heritage celebration, creative culture, experiential tourism, festive atmosphere, local traditions.

The initiative not only preserves Jazan’s cultural identity but also enhances national awareness about the importance of heritage preservation.

By encouraging participation from schools, youth associations, and local communities, the event ensures that the legacy of traditional crafts continues to inspire future generations, heritage education, youth participation, cultural sustainability, national pride, identity preservation, traditional knowledge, cultural awareness, intergenerational learning, community spirit, heritage protection.

As Saudi Arabia continues to advance its Vision 2030 goals of promoting culture and tourism, the Jazan crafts market stands as a shining example of how tradition and modernity can harmoniously coexist.

It bridges the past and present through creativity and cultural appreciation, offering visitors a glimpse into the region’s soul, Vision 2030, cultural tourism, national heritage, sustainability, innovation, culture and creativity, modernization, economic diversification, tourism development, cultural preservation.

The Jazan crafts market symbolizes more than an event—it is a movement toward preserving cultural heritage while embracing progress.

It reflects Saudi Arabia’s ongoing dedication to nurturing creativity, empowering artisans, and connecting communities through shared heritage, unity, creativity, progress, sustainability, heritage revival, cultural development, artistic empowerment, national unity, creative culture, future generations.

In partnership with the Heritage Commission and the Royal Institute of Traditional Arts, the program has provided an opportunity for 15 Saudi students to actively participate in the restoration of historic mosques across the country.

This initiative not only safeguards valuable heritage sites but also equips young Saudis with traditional craftsmanship skills that are vital to maintaining the nation’s cultural legacy.

The students are taking part in a six-month field training program designed to teach traditional mud-brick construction and woodworking techniques under the guidance of specialized Saudi engineers and restoration experts.

Their hands-on involvement ensures that heritage preservation becomes a living educational experience, connecting students directly with their country’s deep architectural traditions.

Another 15 students are set to join the program in the coming days, extending the training into early 2026, further enriching the pool of skilled artisans capable of contributing to heritage conservation.

The program is organized into two key training tracks. The first focuses on traditional construction methods, allowing students to learn the craft of mud-brick building—a technique used for centuries in Saudi architecture.

Through practical modules, trainees gain experience restoring historic mosques using authentic materials, ensuring that the renovations remain faithful to original designs.

Each project is carried out under expert supervision, guaranteeing both historical accuracy and structural integrity.

The second training track centers on the art of crafting traditional Najdi doors, an important element of Saudi architectural identity.

Students are trained in carpentry, carving, and wood production techniques that have been passed down through generations.

This component of the program aims to preserve and revive the craftsmanship that defines Najdi-style architecture, ensuring that this ancient art continues to flourish in modern times.

The Mohammed bin Salman Project for the Development of Historical Mosques has already achieved impressive milestones. During its first phase, 30 mosques were restored across 10 regions, and in the second phase, another 30 mosques were completed in 13 additional regions.

Each restoration reflects the project’s dedication to preserving authenticity while incorporating modern sustainability practices. By reviving historic mosques, the initiative breathes new life into communities and creates spaces where history, faith, and culture coexist harmoniously.

The project’s overarching vision is to revive traditional architectural styles, raise public awareness of their cultural significance, and balance heritage preservation with contemporary building standards.

These efforts align closely with Saudi Arabia’s Vision 2030, which emphasizes cultural sustainability, national identity, and the integration of heritage into modern life.

The initiative underscores the Kingdom’s commitment to preserving its architectural authenticity while ensuring that restored mosques remain functional for worship and community gatherings.

Guided by four main objectives, the project aims to prepare historical mosques for worship, restore their original architectural character, highlight Saudi Arabia’s rich cultural heritage, and enhance the Kingdom’s religious and cultural stature globally.

These goals reflect the Kingdom’s broader dedication to showcasing the beauty of its historical identity while promoting education, craftsmanship, and innovation among its citizens.

The involvement of Saudi students adds an inspiring educational dimension to the program. It transforms heritage conservation into an interactive learning process that connects young people to their history, fosters national pride, and encourages them to carry forward traditional building knowledge.

This hands-on experience also supports the Kingdom’s strategy of developing local talent capable of leading future restoration and sustainability projects.

Through initiatives like this, Saudi Arabia continues to demonstrate how heritage preservation can go hand in hand with youth empowerment, cultural innovation, and sustainable development.

The Mohammed bin Salman Project for the Development of Historical Mosques stands as a model of how nations can protect their historical treasures while building skills and opportunities for future generations.