Governments across the Western Pacific are strengthening systems to manage health information during emergencies, with the World Health Organization (WHO) reporting measurable gains in risk communication and community engagement capacity under sustained pandemic preparedness investments.

In a feature released on April 17, WHO said countries in the Western Pacific Region have increasingly institutionalised evidence-based approaches to communication, as the rapid spread of informationoften accompanied by misinformation poses a growing challenge during health crises.

The organisation said effective communication systems are critical to ensuring that populations receive timely, accurate and actionable guidance during outbreaks.According to WHO, progress in strengthening risk communication and community engagement, commonly referred to as RCCE, has been supported by financing under the Pandemic Influenza Preparedness Framework Partnership Contribution.

These investments have enabled collaboration between WHO and national governments to embed RCCE into broader pandemic preparedness strategies.Improvements are reflected in findings from the State Party Self-Assessment Annual Report, a monitoring tool used to evaluate national capacities under the International Health Regulations.

WHO said that since 2012, average RCCE scores across the region have increased by seven points, indicating steady progress. Countries in the Mekong subregion recorded a significantly larger improvement, with scores rising by 38 points following targeted technical assistance supported through PIP funding.WHO said these gains demonstrate how sustained and predictable investment can translate into stronger institutional capacity and improved resilience at both national and regional levels.

The organisation noted that a key focus has been the integration of social and behavioural insights into communication strategies, allowing authorities to better understand how populations perceive and respond to health risks.Consultations among member states identified the need for practical tools to support this shift, leading to the rollout of the Behavioural Research and Intelligence for Directed Guidance in Emergencies, or BRIDGE, approach across the region.

WHO describes BRIDGE as a framework comprising technical tools for data collection, alongside networks spanning academia, media, healthcare professionals and community organisations.The approach is designed to incorporate socio-cultural and behavioural data into preparedness planning, enabling health authorities to translate public perceptions and behaviours into targeted communication strategies during emergencies.

WHO said this has contributed to more coordinated and consistent messaging across countries in the region.As part of this effort, WHO has introduced tools for social listening, including an online monitoring system that allows countries to track health-related rumours, misinformation and public concerns in real time.

The platform, supported by a regional dashboard, has been made accessible to all member states, with training provided to national health authorities.According to WHO, member states produced more than 145 infodemic insight reports in 2025, focusing on COVID-19 and seasonal influenza.

These reports are used to identify information gaps and guide communication strategies aimed at addressing public concerns and countering misinformation.Countries receiving targeted support under the PIP framework have applied these tools in outbreak responses.

WHO said ministries of health in Cambodia, the Lao People’s Democratic Republic and Viet Nam have developed the capacity to conduct social listening and generate real-time insights. In Lao PDR, these capabilities were deployed during a dengue outbreak in 2025, while Cambodia used social listening data to adjust its community response during an avian influenza A(H5N1) outbreak the same year.

WHO noted that insights indicating low perceived risk among communities were incorporated into public messaging and outreach efforts.The organisation said these initiatives have contributed to the institutionalisation of evidence-based RCCE practices across the region. Countries are increasingly integrating mechanisms to address misinformation and disinformation into pandemic preparedness plans and standard operating procedures.

In Cambodia, health authorities, WHO and partner organisations have collaborated to develop new procedures for managing health-related misinformation. Dr Srey Teng, Deputy Director of Cambodia’s Communicable Disease Control Department, said the approach is centred on early engagement and coordinated messaging.

“An infodemic can be managed when we listen to the public and communities, act on evidence and speak with one voice,” Teng said in the WHO report, adding that timely responses are essential to prevent misinformation from spreading.WHO said technical support under the PIP framework has enabled countries to embed these practices into national systems, ensuring that communication strategies are not limited to emergency response but form part of ongoing preparedness efforts.

This includes the integration of social listening and infodemic management into official planning documents and operational guidelines.In Tonga, WHO support contributed to the development of a National Multi-Hazard Risk Communication and Community Engagement Strategy, reflecting a broader shift towards formalising communication frameworks across the region.

WHO said the evolving information environment, characterised by rapid dissemination of both accurate and misleading content, underscores the need for sustained investment in communication systems.

Strengthened RCCE capacities are intended to enable governments to identify emerging concerns earlier, respond more effectively and maintain public trust during health emergencies.

Li, a former chairman of the board at Huione Pay, is accused of being a core member of a criminal syndicate linked to Chinese-Cambodian businessman Chen Zhi, according to Chinese state broadcaster CCTV.

Chen was extradited to China in January and is currently in detention, authorities said.The case is part of a broader international crackdown on transnational fraud networks operating across Southeast Asia.

The United States said last October that it and the United Kingdom had taken action against Chen’s Prince Group, describing it as a criminal enterprise involved in online investment scams. U.S. authorities also accused the Huione Group of laundering proceeds from such schemes, as well as cyber heists linked to North Korea.

According to the Financial Crimes Enforcement Network, the Huione Group allegedly laundered at least $4 billion in illicit proceeds between August 2021 and January 2025.

Reuters could not seek comment from Huione, which has since been dissolved. A U.S.-based representative for Prince Group did not immediately respond to requests for comment outside business hours.

Cambodian government spokesperson Touch Sokhak said China had sent experts to assist local authorities in the investigation, which ultimately led to Li’s arrest and extradition.

“This shows Cambodia’s will to clear out online scams and that Cambodia is not a safe haven for scam criminals,” Sokhak said.

China’s foreign ministry spokesperson Mao Ning said Beijing would continue to work with Cambodia to combat cross-border telecommunications fraud, highlighting deepening cooperation between the two countries in tackling organised financial crime.

Despite ongoing exchanges between the two militaries in disputed areas, Thai officials underscored that diplomatic channels remain open and active, with Prime Minister Anutin set to speak with U.S. President Donald Trump to provide a direct update on the situation and explore avenues for de-escalation.

The call is expected to center on reaffirming Thailand’s commitment to dialogue while ensuring the safety and sovereignty of its territory. The Thai leadership has stressed that the priority remains to end hostilities and create space for peaceful negotiation, supported by regional allies and long-standing international relationships.

Cambodia has likewise expressed readiness for communication, with officials stating that they remain open to discussions at any time. The growing international attention has encouraged both sides to consider less confrontational approaches, despite tensions and accusations exchanged over the past week.

The United States has conveyed strong interest in helping restore stability, noting the importance of safeguarding Southeast Asia’s long-term peace and economic resilience. Trump has expressed confidence that diplomatic outreach can guide both countries back toward a cessation of hostilities and renewed cooperation.

Thai officials highlighted the importance of conveying accurate information to global partners, reassuring allies that Thailand remains committed to maintaining order while seeking solutions that prevent further humanitarian impact. This engagement is seen as essential for protecting regional development and trade routes shared by both nations.

Despite military activity in several areas, senior Thai leaders reiterated that any strategic action taken has been grounded in the responsibility to safeguard lives and maintain national security. At the same time, they emphasized their openness to efforts that reduce confrontation and encourage dialogue.

Thai diplomats have been actively speaking with international counterparts, reinforcing that Thailand supports peaceful conflict resolution grounded in sincerity, accountability, and respect for borders. These diplomatic exchanges have helped spotlight the shared regional interest in minimizing disruptions that could affect economic recovery and cross-border cooperation.

In Cambodia, government representatives noted that their leadership remains receptive to communication, with officials reaffirming willingness to participate in discussions that lower tensions and protect civilians on both sides. Their statements have added to optimism that renewed dialogue is possible with sufficient international support.

The situation has displaced thousands of families, but relief teams in border provinces are working to ensure access to food, shelter, and medical care. Local communities expressed hope that the increasing diplomatic momentum will soon bring stability and enable them to return home safely.

Thailand’s political landscape has also shifted, with the prime minister dissolving parliament ahead of an upcoming election. Though this adds uncertainty, analysts believe democratic processes can strengthen national unity during a difficult moment and reinforce public confidence in peaceful governance.

As both nations face the challenges of conflict, economic pressure, and shifting political dynamics, officials from Thailand, Cambodia, and the United States continue to highlight the importance of restraint, communication, and constructive partnership. With active diplomacy underway, there is cautious optimism that tensions can ease and that both countries will return to cooperation and shared prosperity.

Despite recent clashes, both nations are emphasizing dialogue, coordination, and respect for regional mechanisms to prevent further escalation.

Officials in Bangkok remain focused on ensuring that trade relations and political negotiations stay on a steady track.

The government stresses that economic tools should not overshadow diplomatic channels, especially when addressing deep-rooted historical disputes.

This positive positioning has created space for new conversations that prioritize regional peace.

Leaders from both countries recognize that cooperation, rather than confrontation, can help safeguard border communities and protect shared economic interests.

The renewed attention from the international community has also encouraged a more balanced diplomatic environment.

Policymakers in Southeast Asia view the situation as a chance to reinforce frameworks that support conflict prevention and sustainable cross-border development.

Bangkok’s response highlights its commitment to maintaining stability despite political pressures at home.

With snap elections approaching, the Thai administration aims to demonstrate leadership that favors peace, measured diplomacy, and responsible governance.

Thailand’s foreign ministry continues to underline that border negotiations must proceed independently from trade discussions.

This approach promotes clarity and avoids mixing security issues with broader economic dialogues.

Both countries share more than a century of historical ties, and officials acknowledge that dialogue remains the most reliable path forward.

Efforts to revisit existing frameworks, strengthen communication between military units, and encourage joint monitoring have gained momentum.

The recent developments have opened opportunities for humanitarian coordination as well.

Communities near the border, including those temporarily displaced, stand to benefit from enhanced cooperation and faster emergency response mechanisms.

Regional analysts note that Thailand’s insistence on diplomatic resolution sets a constructive example in Southeast Asia.

It reinforces the idea that even in tense moments, negotiation and regional collaboration can pave the way toward sustainable peace.

Meanwhile, Cambodia has signaled openness to renewed discussions, further softening the tone of earlier exchanges.

This environment of cautious optimism offers a foundation for confidence-building measures and technical talks on boundary demarcation.

Economic observers point out that stable relations between Thailand and Cambodia will support trade flows and investment during a challenging global economic climate.

Both governments understand that investors value peace, predictability, and respect for diplomatic processes.

Political leaders in Thailand are also using this moment to emphasize national unity.

By promoting a message centered on peace, resilience, and regional cooperation, they aim to reassure citizens ahead of upcoming political transitions.

International stakeholders continue to encourage peaceful engagement, highlighting the importance of diplomatic tools over economic pressure.

This broader support has strengthened Bangkok’s position and helped maintain constructive communication channels.

As discussions move forward, both nations are expected to explore updated mechanisms for monitoring the border.

Strengthening these systems could reduce misunderstandings and provide early warning signals during periods of tension.

The current situation, while challenging, reflects a renewed momentum toward peaceful resolution rather than prolonged conflict.

Thailand and Cambodia’s willingness to keep diplomatic doors open marks a significant step toward stability in mainland Southeast Asia.

With continued dialogue and regional cooperation, the two neighbors have an opportunity to turn a moment of tension into a foundation for long-term peace.

The focus on diplomacy, humanitarian needs, and economic stability suggests a future built on partnership rather than rivalry.

The Candlelight Party would have been the sole credible challenger to the governing Cambodian People’s Party in the July elections, but the country’s Constitutional Council last week refused to overturn a ban on its registration in a decision that cannot be appealed.

“The secretary-general reiterates that inclusive elections, in which a plurality of views and voter choices is represented, are important to engender confidence in the electoral process and underpin the ability of Cambodia’s people to exercise their democratic rights,” U.N. spokesman Stephane Dujarric told reporters.

“As (Guterres) said during his visit to Cambodia last year, it is vital that civic space be open, for human rights defenders to be protected, and for civil society to play a wider role in society, all of which remain critical in preserving Cambodia’s substantial development gains and consolidation of peace,” Dujarric said.

He said: “The secretary-general reaffirms the commitment of the U.N. to support a peaceful and democratic Cambodia that fully respects the human rights of all its citizens.”

The entrenched Cambodian People’s Party has held an iron grip on power for decades and controls almost every level of government. Prime Minister Hun Sen, an authoritarian ruler in a nominally democratic state, has held his position for 38 years.

The absence of the Candlelight Party leaves only Hun Sen’s party, its allies and small parties that lack a national presence to contest the July 23 elections for the 125 members of the National Assembly.

Hun Sen’s eldest son, army chief Hun Manet, is widely expected to replace his father as prime minister after the polls.

Before the Constitutional Council ruling, U.N. independent human rights investigators including Vitit Muntarbhorn, the investigator on Cambodian rights, expressed alarm at “the restrictions imposed on the right of political parties to participate in elections,” citing the election committee’s May 16 refusal to register the Candlelight Party.

After the Constitutional Council refused to overturn the election committee’s decision, the U.S. State Department said it would not send official observers to witness the elections.

“Contrived legal actions, threats, harassment, and politically motivated criminal charges targeting opposition parties, independent media, and civil society undermine Cambodia’s international commitments to develop as a multiparty democracy” spokesman Matthew Miller said in a statement.

The Candlelight Party is the unofficial successor to the Cambodia National Rescue Party, which had posed a serious challenge to Hun Sen’s party before being dissolved by a controversial court ruling before the 2018 elections.

Hun Sen’s party then swept those elections, winning all the seats in the National Assembly. Western nations declared the 2018 election was neither free nor fair, and imposed mild economic sanctions in response.

Most prominent opposition politicians are now in self-imposed exile to avoid being jailed on various charges they say are trumped up and unfair.