BATA – The Milli Chronicle https://millichronicle.com Factual Version of a Story Thu, 17 Aug 2023 21:03:26 +0000 en-US hourly 1 https://media.millichronicle.com/2018/11/12122950/logo-m-01-150x150.png BATA – The Milli Chronicle https://millichronicle.com 32 32 Footwear maker Indian shoemaker Bata in partnership talks with Adidas – CNBC-TV18 https://millichronicle.com/2023/08/footwear-maker-indian-shoemaker-bata-in-partnership-talks-with-adidas-cnbc-tv18.html Thu, 17 Aug 2023 21:03:26 +0000 https://millichronicle.com/?p=43709 Bengaluru (Reuters) – Footwear manufacturer Indian shoemaker Bata (BATA.NS) is in talks with sportswear giant Adidas (ADSGn.DE) for a strategic partnership, CNBC-TV18 reported on Thursday, citing sources.

The retailer, which houses brands such as Hush Puppies and Scholl, is likely to tie up with Adidas for the Indian market, as per the report.

Bata India, the flagship of Netherlands-based Bata BN, has more than 2,050 stores across the country, according to its latest annual report.

The talks with Adidas are likely at an advanced stage with final deal contours in the works, CNBC-TV18 said on social media platform X, formerly known as Twitter.

The report came in after the Gurugram-based manufacturer in its annual report mentioned that it has expanded its range of “sneaker” shoes to more than 500 of its stores in a bid to cater to increased youthwear demand.

Adidas and Bata India did not immediately respond to Reuters’ request for a comment.

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