The majority of these searches are linked to lifestyle, retail, travel, fashion, home, and beauty, reflecting a diverse range of interests among users.

The platform’s fastest-growing and most engaged audience in Saudi Arabia is Gen Z, which represents approximately 60 percent of the population.

This demographic is central to Pinterest’s long-term strategy, with the platform offering a space for young users to explore ideas and plan future activities.

Pinterest’s approach allows users to discover trends and make decisions without predetermined brand preferences. About 96 percent of searches on the platform are unbranded, meaning users explore possibilities rather than specific products.

This behavior provides companies with unique opportunities to connect with potential customers early in their decision-making journeys.

Saudi companies are increasingly leveraging Pinterest to drive engagement and build awareness. For instance, Red Sea Global showcased luxury tourism experiences on the platform, achieving a 74 percent higher engagement rate than the travel sector benchmark, while reducing advertising costs by 67 percent.

This demonstrates Pinterest’s potential as a powerful tool for marketing, trend analysis, and customer outreach.

The platform’s vast dataset, known as the Pinterest Taste Graph, collects and organizes over 500 billion pins into 10 billion collections, enabling advanced trend prediction and insights for businesses.

Artificial intelligence tools built on this data have helped advertisers achieve an average 20 percent increase in return on ad spend globally.

Search activity on Pinterest in Saudi Arabia has quadrupled over the last eight quarters, reflecting strong growth amid a rapidly evolving digital landscape.

Pinterest also publishes “Pinterest Predicts”, which forecasts cultural and consumer trends based on platform activity, with an accuracy rate of 80 percent for predicted trends.

Locally, Pinterest data highlights emerging interests, such as workplace design, providing insights for brands to anticipate consumer needs and capitalize on market opportunities.

This combination of user engagement, trend analysis, and predictive technology positions Pinterest as a critical partner for Saudi businesses aiming to expand their digital reach and align with lifestyle and tourism trends.

Globally, Pinterest continues to expand its influence, with more than 600 million users worldwide, over 80 percent of whom are outside the United States.

In the Middle East, the platform now reaches more than 30 percent of the online population, making it a vital channel for digital marketing and consumer engagement.

By connecting users with ideas and businesses with insights, Pinterest plays a pivotal role in shaping trends and enabling smarter marketing strategies.

Saudi Arabia’s rapidly growing Gen Z population, combined with the country’s focus on lifestyle, tourism, and retail development, presents a unique opportunity for platform-driven innovation and economic growth.

As Pinterest continues to harness AI-driven insights and predictive analytics, businesses in Saudi Arabia are better positioned to anticipate trends, inspire customers, and drive sales, reinforcing the Kingdom’s role as a strategic market for global digital platforms.

The company emphasized that AI is not just a buzzword but a transformative tool that is reshaping client strategies, enhancing revenue, and strengthening its global market presence.

CEO Arthur Sadoun highlighted that artificial intelligence allows Publicis to accelerate growth for both its clients and the firm itself. Speaking on a press call, Sadoun noted that continued strength in client spending and marketing budgets underscores the effectiveness of AI-driven solutions.

“It is artificial intelligence that allows us to accelerate our clients’ growth and to accelerate our own,” he said, emphasizing that the company’s strategic investments in technology are paying off.

Publicis operates in a competitive global advertising landscape, where some question the practical impact of AI. The company counters that AI’s true power emerges when it is integrated into a solid data and technology foundation.

“AI alone does not work,” Sadoun explained. “One must never forget that if you do not have the right foundations in technology and data, artificial intelligence does not work.” This approach allows Publicis to customize advertising strategies for millions of consumers worldwide with unprecedented precision.

Since 2015, Publicis has invested approximately €12 billion ($12.7 billion) in data, technology, and AI infrastructure. These investments enable the firm to analyze consumer behavior across more than 4 billion individuals globally, allowing highly targeted, individualized campaigns that generate measurable results for clients.

This commitment to technological excellence has helped Publicis retain 98% of its top 100 clients over the past five years while gaining significant market share from competitors.

The results of this AI-driven strategy are evident in Publicis’ financial performance. In the third quarter of 2025, the company achieved 5.7% net revenue organic growth, contributing to $6 billion in net new business during the first nine months of the year.

This performance places Publicis ahead of peers like WPP, Omnicom, Dentsu, and Interpublic, which have largely experienced flat or declining growth, according to JPMorgan data.

Publicis has also secured several high-profile new business wins this quarter, including partnerships with PayPal, Paramount Skydance, and Orange, further demonstrating the market’s confidence in its AI-powered offerings.

The firm’s ability to convert technological investments into tangible client success has strengthened its reputation as a forward-looking, innovation-led advertiser.

As a result of these strong performance indicators, Publicis has raised its 2025 organic growth forecast to “rock solid 5%, aiming for 5.5%,” up from the previous target of “close to 5%.”

This upward revision reflects both confidence in ongoing client demand and the scalability of its AI-driven solutions. The company’s strategy of blending creativity, data intelligence, and technology continues to distinguish it in a highly competitive market.

Publicis’ success highlights the broader potential of AI in advertising, showing that the combination of advanced technology, rich consumer data, and strategic implementation can deliver growth for both clients and companies alike.

The firm’s achievements also signal a promising future for AI in driving efficiency, innovation, and measurable impact across industries globally.

With a strong commitment to AI, data-driven marketing, and client-centric strategies, Publicis is poised not only to maintain its leadership position in the advertising industry but also to set new benchmarks for global marketing innovation, proving that technology, when thoughtfully applied, is a powerful engine for sustainable growth.