Riyadh — Saudi citizens have launched boycott campaign against the popular Chinese App TikTok, over allegations that the App manipulates its algorithms and exhibits bias against individuals who speak favorably about the Kingdom, resulting in the banning of their accounts.
TikTok, known for its short-form videos and wide user base, has become the second most popular social media platform in Saudi Arabia, boasting over 26 million active users as of 2023. However, recent allegations of algorithm manipulation and biased treatment have sparked outrage among Saudi users.
The lack of a satisfactory response from TikTok has further intensified the boycott.
According to campaign organizers, the app’s algorithms have been accused of suppressing content that portrays Saudi Arabia in a positive light, while allowing negative or critical content to thrive. This alleged bias has led to the banning of numerous accounts that have expressed support or admiration for the Kingdom.
The boycott gained momentum when TikTok published a statement in response to the allegations, failing to provide any concrete promises of corrective actions. This response, or lack thereof, further fueled discontent among Saudi users, triggering a wave of calls to stop using the app.
Prominent social media influencers and celebrities have joined the campaign, utilizing their large followings to amplify the message and encourage others to participate. The hashtags have trended across various platforms, with users sharing their grievances and urging TikTok to address the concerns raised by the campaign.
Critics argue that TikTok’s alleged manipulation of its algorithms and biased treatment not only infringes upon freedom of expression but also hampers the app’s credibility and fairness as a platform for diverse voices.
TikTok’s popularity in Saudi Arabia has provided a platform for creative expression and entertainment, making it a significant avenue for social interaction and content creation. However, the boycott campaign highlights the growing demand for transparency, accountability, and fair treatment by social media giants.
As the campaign gains traction, TikTok faces increasing pressure to address the allegations and engage with its Saudi user base. The boycott serves as a reminder to social media platforms that users expect their voices to be heard and their concerns to be taken seriously.
The impact of the boycott on TikTok’s user base and its reputation remains to be seen. However, it underscores the power of collective action and the growing influence of social media users in holding platforms accountable for their practices.
TikTok has not yet responded to requests for comment regarding the boycott campaign or the allegations of algorithm manipulation and bias. Users, meanwhile, continue to voice their concerns and advocate for a fair and transparent social media environment.
