Asir Artisans Enhance Skills Through Professional Training Programs and Expand Handicraft Market Reach
Abha – The Asir Development Authority partnered with the Social Development Bank to implement professional training programs for male and female artisans.
These programs focus on improving craft techniques and connecting skills to local markets while promoting cultural heritage and economic development.
Trainees completed courses covering advanced craft skills and product marketing strategies to achieve professional sustainability.
Handcrafted items are now displayed at Abha International Airport to reach a wider audience and transform traditional skills into business opportunities for artisans.
The initiative supports the growth of the handicraft sector and encourages entrepreneurship in the region. It also helps preserve the Al-Qatt Al-Asiri artform and promotes Saudi cultural identity to visitors and tourists.
Artisans gain practical experience and guidance to market their creations effectively. The program strengthens local business networks and provides a pathway for sustainable income and professional development.
Through these efforts, traditional arts are integrated into the economy while fostering creativity and innovation. The project aligns with the Kingdom’s vision of enhancing the role of cultural heritage in modern economic sectors.
Training and exposure enable artisans to expand their influence beyond local markets. They are encouraged to innovate and maintain high standards in craftsmanship while supporting the growth of cultural tourism.
This professional approach helps turn hobbies into viable careers and reinforces the economic potential of Saudi handicrafts. It also raises awareness of regional culture and builds long-term opportunities for future generations of artisans.
